Brief Top PR agency and a long-standing partner of EXPRE have engaged us to produce a brand-new website that fulfils three core...
Brandnation – Website
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Brandnation New Website
How to 32% Increase in Organic Clicks with a New WordPress Site
We were tasked with creating a brand new website for Brandnation using WordPress, focusing on page speed optimisation. The project involved developing a new theme to align with a fresh design and migrating both existing and new content. Additionally, we integrated the site with HubSpot.
Goals
The primary goal was to build a new, optimised WordPress website that aligns with Brandnation's new design direction, ensuring enhanced page speed and effective content migration. Integration with HubSpot was also a key objective.
KPIs
Total Organic Clicks Year-on-Year
Process
We focused on developing a new theme that matched the new design and UX, optimising page speed, and seamlessly merging existing and new content, along with HubSpot integration. Our process leveraged tried and tested migration checklists and methodologies to ensure a smooth transition to the new website.
Results
The project culminated in a significant ▲ 32% increase in total organic clicks year-on-year, demonstrating the success of the new website in attracting and engaging more organic traffic.
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Brandnation New Website
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