Roasy Shopping Ads Automation

Transforming Ad Campaigns with Roasy: Up to 44X Stable ROAS

We developed a bespoke platform for Roasy, focusing on Shopping Ads Automation. Roasy stands out by utilising purchase intent data in a unique way, offering reactive bidding based on AI-driven algorithms, transforming campaigns into intent-prioritised product group level structures, and providing an easy, assisted setup.

Client

Roasy

Date

2023

Project Type

Ads

Technology

AI-driven algorithms, Shopping Ads Automation, Reactive Bidding

Goals

The goal was to revolutionise Roasy's ad campaigns by implementing a platform that leverages the latest in AI and data analytics for more effective and efficient ad bidding and structuring.

KPIs

Return on Ad Spend (ROAS)

Process

Our approach involved creating a platform that utilises purchase intent data distinctively. We implemented AI algorithms for reactive bidding based on the latest data, ensuring immediate results. The platform was designed to restructure campaigns at a product group level based on intent. Additionally, we focused on making the onboarding process free and straightforward.

Results

The implementation of the platform led to significant improvements in ad campaign performance, with top accounts experiencing up to a ▲44X stable Return on Ad Spend (ROAS), showcasing the platform's efficacy in enhancing ad efficiency and profitability.

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Roasy Shopping Ads Automation

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