Brandnation Speed Optimisation

Significant Improvement in Website Speed

We were tasked with improving the speed of Brandnation's newly launched website. Initially, the site had a performance score of 46/100. Our optimisation efforts focused on enhancing the website's speed, resulting in a substantial increase in performance.

Client

Brandnation

Date

2023

Project Type

Support

Technology

Litespeed (commercial licence), Optimole (image compression, lazy loading, CDN), Manual style and script changes

Goals

The primary goal was to improve the website's speed, thereby enhancing user experience and SEO performance.

KPIs

Website Performance, Lighthouse Score

Process

Our process began by establishing a baseline performance score of 46/100. We then dedicated 8 hours to optimisation, utilising Litespeed for page caching, CSS and JavaScript optimisation, and overall cache management. We also employed Optimole for image compression and lazy loading, and made manual adjustments to the site's styles and scripts to further enhance performance.

Results

The optimisation efforts were highly successful, resulting in a ▲+39-point improvement, bringing the website's performance score to 85/100. This significant enhancement contributes to a better user experience and improved SEO outcomes.

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Brandnation Speed Optimisation

Brandnation

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