Brief Top PR agency and a long-standing partner of EXPRE have engaged us to produce a brand-new website that fulfils three core...
Brandnation – Website
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Bopster
Our initial engagement with Bopster began with a GDPR audit and has since evolved into an ongoing collaboration encompassing website development and a holistic marketing programme, including ads, email, search, and social activations. The brief was extended to include a full marketing activity review, strategy, and a series of easy-win fixes based on user experience.
Goals
Address the most pressing issues in mobile user experiences to improve website speed and review current traffic drivers. Experiment with new channels to identify converting audiences, aiming for a 10X return on ad spend.
KPIs
Organic Traffic, Direct Traffic, Paid Traffic, Email, Social, Overall Revenue
Process
Our strategy focused on addressing major mobile user experience stumbling blocks to enhance site speed. We reviewed and optimized current traffic drivers, experimented with new channels, and identified audiences that convert effectively, striving for a site-wide 10X return on ad spend.
Results
Results included an overall ▲+85.81% increase in revenue, with significant gains across all channels: Organic Traffic ▲+48.92%, Direct Traffic ▲+90.53%, Paid Traffic ▲+108.05%, Email ▲+386.20%, Social ▲+34.47%. Revenue increased by +65K, engagement improved with ▲+46% in dwell time, and conversions skyrocketed by ▲+241%.
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Bopster
"The only time we've seen the website double its revenue was when we moved to EXPRE."
Director at Click Europe Ltd
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