Brief Top PR agency and a long-standing partner of EXPRE have engaged us to produce a brand-new website that fulfils three core...
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Sumo Digital Website
Tasked with creating a new website for Sumo Group, consolidating their existing Orchard Core studio websites into a single Multi-site WordPress platform. This involved a completely new design while maintaining the individuality and separate themes for each studio, alongside distinct branding. The project also included migrating all existing content, Lever jobs integration, creating a unified structured database of games across all studios, and developing an extensive news and insights archive as well as contact details.
Client
Sumo Group Award-winning game development studios in the UK, Europe, Canada and India.
Date
2024
Project Type
Technology
WordPress, Orchard Core, Lever API, WP Multisite, Tag Manager, Looker Studio
Goals
The primary goal was to ensure a seamless migration to a unified platform, reduce total ownership costs, decrease the time required to manage site content, increase the number of users across the site, and boost the exposure of individual studios.
KPIs
Visitors to Main Site, Visitors to Studio Sites, Hosting Costs
Process
Our process involved consolidating the existing Orchard Core websites into a Multi-site WordPress platform, ensuring each studio retained its unique identity. We migrated all content, set up a structured database of games, and developed an extensive news archive. Additionally, we focused on optimising the site for efficient content management and cost-effective hosting.
Results
The result was a seamless migration, a decrease in total ownership costs, reduced time for content management, an increase in the number of users across the site, and greater exposure for individual studios, demonstrating the success of the new unified platform.
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