Overview
Brief
Our initial engagement has grown from a GDPR audit to ongoing collaboration, website development and holistic marketing programme inclusive of ads, email, search and social activations. We’ve extended the brief to include full marketing activity review, strategy and a series of easy-win fixes based on user experience.
Strategy
Address the biggest and most pressing stumbling points in mobile user experiences and make the website super speedy. Review current traffic drivers and experiment with new channels identifying audiences that convert with site wide 10X return on ad spend, or as close as possible.
Results
6-Month Revenue Change per Channel:
● Organic Traffic +48.92%
● Direct Traffic +90.53%
● Paid Traffic +108.05%
● Email +386.20%
● Social +34.47%
● Overall revenue +85.81%
Results
Revenue
+65K
Engagment
+46% to dwell time
Conversions
+241%
Bopster creates and develops their ranges of ride-on toys, wooden toys, balance bikes & trikes, stunt scooters, go karts, skateboards, adult commuter scooters and fitness & leisure items.
Magento Online Store
We’ve migrated the legacy site to the new Magento setup and provide monthly support and optmisation, as well as manage Google Shopping and SEO.
- Based on Magento 2 CMS
- Integrated with client’s ERP
- Custom Payment Gateway
- Onging Google Ads and SEO services
Have you got an interesting project for us?
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BOPSTER
