Drupal Migration: Why Your Business Should Switch to Drupal Today

by | Apr 1, 2025 | Burning Questions, CMS, Content, Drupal, SEO

If you are faced with a daunting decision to explore moving your website to Drupal, this guide will be of some help. From performance and cost to security and scalability, businesses need to ensure their digital platforms serve both current and future objectives. Drupal has emerged as a powerful and trusted solution, offering flexibility, enterprise-grade security, and robust community support. This article explores the key reasons why migrating to Drupal can benefit your organisation, the migration process itself, and how EXPRE can potentially inform the decision and help ensure a smooth transition.

1. The Current CMS Landscape

The market is filled with CMS platforms such as WordPress, Umbraco, and Joomla, each suited to different needs. While WordPress remains popular for smaller-scale websites, its lack of native enterprise features can pose challenges for larger, more complex sites. Umbraco offers a .NET framework environment but is limited by licensing requirements and less extensive community resources. In contrast, Drupal’s open-source model provides considerable flexibility, rapid innovations, and a scalable foundation for high-traffic websites. According to statistics, Drupal powers 12% of the top 10,000 websites worldwide[source], reflecting its global appeal and proven reliability.

A visual representation of different CMS logos

2. Core Features and Capabilities of Drupal

Before diving deeper into why businesses are switching to Drupal, it’s helpful to understand its foundational strengths. Drupal is an open-source CMS renowned for its highly modular architecture, robust community support, and seamless scalability. Through configurable content types and custom workflows, it grants developers and site owners full control over website structure and functionality. Whether you’re running a multilingual e-commerce store or a corporate intranet, Drupal’s architecture accommodates a range of complex requirements.

  • Modular Architecture: Over 40,000 modules to extend capabilities
  • Open-Source Community: Continuous improvements from a dedicated developer network
  • Enterprise-Level Security: Frequent security patches and active support
  • Scalability: Reliable performance for high-traffic sites

“Migrating to Drupal guarantees enterprise-grade security and scalability—with capabilities that support high-traffic sites without performance degradation.”

– Expert quote on scalability and security

For a quick introduction to Drupal’s fundamental concepts, consider watching “What is Drupal? A Beginner’s Overview”, which explores Drupal’s core strengths and typical use cases.

3. Drupal vs. Other CMS Platforms

Comparisons often arise between Drupal and WordPress, given WordPress’s popularity. While WordPress can be ideal for smaller sites, Drupal excels where enterprise-grade security, multi-language support, and complex customisations are essential. Conversely, Umbraco (a .NET-based CMS) has a smaller open-source community, making it less flexible and often more expensive from a licensing perspective. A quick look at key differences reveals how Drupal stands out:

Feature Drupal WordPress Umbraco
Open-Source Yes Yes Partially (licence costs for add-ons)
Scalability High Moderate Moderate
Community Support Robust & global Massive user base Smaller .NET community
Security Enterprise-grade Strong but targeted by exploits Dependable but reliant on .NET patches
Ideal Use Case Complex, enterprise-level sites Blogs, SMB websites .NET-based enterprise projects

“Drupal empowers developers with unmatched configurability through its modular architecture, tailored content types, and custom workflows.”

– Expert quote on Drupal’s flexibility

If you’re weighing the pros and cons in more detail, have a look at this “Drupal vs WordPress: Which CMS Should You Choose?” video for an engaging comparison.

4. The Business Case for Drupal Migration

One of the most compelling reasons organisations decide to make the switch to Drupal is the long-term financial advantage. Although the initial implementation cost may appear higher compared to simpler CMS platforms, the return on investment over time is considerable.

A bar chart showing 40% cost savings after migration to Drupal. illustrating the potential reduction in maintenance costs through Drupal migration

In fact, modernising from older CMS systems to Drupal 9 or Drupal 11 can reduce maintenance costs by up to 40%. Moreover, businesses that have adopted Drupal consistently report a 25-30% increase in productivity and engagement due to integrated AI and personalisation features.

Key business considerations for Drupal migration include:

  1. Total Cost of Ownership: Lower ongoing maintenance and licence fees in comparison to proprietary solutions
  2. Security Advantages: Enterprise-level features such as role-based permissions and active patch management
  3. Growth Potential: The ability to handle high traffic and multiple languages without performance bottlenecks
  4. Community Innovations: An active ecosystem fostering constant improvements

For further insights, explore this article on the business case for Drupal 8–11 migration, which provides a deeper look into cost benefits and real-world ROI.

5. Drupal Frontend Development and User Experience

Although Drupal is traditionally known for its backend robustness, it has continually evolved to enhance user experiences both for site visitors and content editors. Modern frontend builders, such as DXPR Builder, provide drag-and-drop interfaces and intuitive content editing options, ensuring that marketing teams and non-technical users can contribute effectively. By choosing the right theme and responsive design approach, a Drupal website can deliver seamless user journeys across desktop and mobile devices.

  • DXPR Builder: Makes page building more accessible to content editors
  • Responsive Theming: Ensures sites look appealing on all screen sizes
  • Personalisation: Drupal’s architecture allows marketers to tailor content based on user behaviour

For more specifics on Drupal’s frontend solutions, consider “Drupal Website Development: Top Features Explained!”, which showcases its modularity and design approaches.

 

 

 

6. Drupal Migration Process and Best Practices

A structured approach to migration is vital for preserving data integrity and minimising downtime. Successful Drupal migrations typically follow these steps:

  1. Planning and Discovery: Conduct a content audit to identify what needs to be moved and determine module requirements.
  2. Environment Setup: Prepare development, testing, and production environments.
  3. Data Migration: Use Drupal’s Migration API or contributed modules (such as Migrate Tools) to handle content, users, and custom fields.
  4. Theme and Module Configuration: Adapt or rebuild themes and enable the necessary modules for new functionalities.
  5. Testing and Quality Assurance: Verify that all content, design elements, and functionalities align with expectations.
  6. Go-Live and Optimisation: Deploy the migrated site, monitor performance, and optimise as needed.

An excellent step-by-step guide can be found in “How to Migrate Your Website to Drupal”, which simplifies the technical process. While challenges—like broken links or inconsistencies in formatting—may arise, these can be overcome with careful planning and robust testing.

7. Drupal for SEO and Digital Marketing

A sample Drupal theme interface demonstrating flexible layout options

Drupal’s core structure includes clean URLs, which improve search engine readability. Additional SEO modules such as Pathauto, Meta Tag, and XML Sitemap further streamline on-page optimisation. Combined with flexible taxonomy systems, Drupal enables marketers to produce and organise content for maximum discoverability. According to industry experts, Drupal’s built-in SEO modules give it a distinct edge for companies aiming for higher search engine rankings[source]. Marketers can also leverage Drupal’s digital marketing integrations—like Google Analytics, Marketo, or HubSpot—for data-driven decisions and customised user experiences.

Q&A: Top Questions on Drupal for SEO

What are the SEO benefits of using Drupal?
Drupal offers robust URL management, advanced taxonomy features, and powerful SEO modules that streamline on-page optimisation. Its architecture also ensures swift page load times, which helps improve search engine rankings.
How does Drupal support digital marketing strategies?
Drupal integrates seamlessly with analytics tools, CRM systems, and marketing automation platforms, enabling targeted campaigns and granular content personalisation.

8. Performance Optimisation in Drupal

Beyond SEO, performance optimisation is pivotal for user satisfaction and retention. Drupal’s caching system effectively reduces page load times, while the built-in use of entities and fields ensures efficient data handling. Organisations looking to handle spikes in traffic can implement additional strategies such as:

  • Reverse Proxy Caching: Using Varnish or NGINX to cache content and speed up response times
  • CDN Integration: Serving static assets from globally distributed networks
  • Database Optimisations: Fine-tuning MySQL or PostgreSQL for quicker queries
  • Performance Monitoring: Tools like New Relic or Blackfire to gauge real-time load and pinpoint bottlenecks

With the right configurations, Drupal can handle millions of monthly visitors without compromising speed or reliability.

9. Security Features for Business Websites

Security remains a prime concern for businesses operating online. Drupal’s dedicated Security Team regularly releases patches to mitigate vulnerabilities, and its permission system allows for granular user role assignments. These measures help reduce the risk of data breaches by 35% compared to other CMS platforms[source]. Additional security features include:

  1. Role-Based Access Control: Ensures only authorised personnel can modify specific site components
  2. Regular Security Updates: Prompt updates and community alerts for newly discovered threats
  3. Compliance Support: Modules tailored for GDPR, PCI-DSS, and other regulatory requirements

Organisations seeking enterprise-level security often find Drupal a strong match for their compliance and risk management needs.

10. Case Studies: Proven Results from Drupal Migrations

Numerous organisations from various industries have benefited significantly from Drupal migrations. Consider these three examples:

  • E-commerce Transformation: An online retailer migrating from a proprietary CMS to Drupal reported a 25% rise in conversions due to better personalisation and faster load speeds.
  • Enterprise Content Portal: A global corporation consolidated multiple intranets into a single Drupal-based platform, reducing maintenance costs by over 40%.
  • High-Traffic Site Upgrade: A media outlet saw improved performance and stability, enabling it to serve millions of monthly visitors without downtime.

11. Working with EXPRE for a Smooth Migration

EXPRE is well-versed in guiding organisations through each phase of the migration journey, ensuring your new Drupal site aligns perfectly with business goals:

  1. Migration Assessment: Evaluating current site architecture and identifying content priorities
  2. Planning and Implementation: Setting milestones, configuring modules, and establishing a robust testing environment
  3. Development Expertise: Leveraging Drupal’s modular system for personalised features
  4. Post-Migration Support: Offering ongoing maintenance, updates, and security patches
  5. Training and Knowledge Transfer: Equipping your team to manage the new site confidently

With a client-centric approach, EXPRE ensures your investment in Drupal yields tangible returns—from seamless user experiences to enhanced security and reduced upkeep costs.

12. Conclusion: Taking the Next Step

Drupal stands as a flexible, future-proof CMS choice that can handle everything from corporate portals to extensive e-commerce websites. Its robust community, modular architecture, and proven security record create a compelling case for migrating sooner rather than later. By partnering with an experienced team like EXPRE, you can minimise risks, streamline the technical aspects, and fully harness Drupal’s innovative capabilities. With lower long-term costs, improved performance, and a solid ecosystem of support, now is an opportune time to consider Drupal for your organisation’s digital platform.

A stylised roadmap depicting each major step in a Drupal migration

FAQ: Additional Questions

How much does a Drupal site cost?

The cost varies based on complexity, ranging from basic site builds to advanced customisations involving integrations and bespoke modules. However, Drupal often proves cost-effective long term thanks to reduced maintenance and no licensing fees.

How do you migrate a website to Drupal without losing data?

A thorough content audit, coupled with the Drupal Migration API and best practices, safeguards your data. Testing in a staging environment is vital to ensure every piece of information carries over accurately.

Which Drupal website builder is best for businesses?

Tools like DXPR Builder offer user-friendly interfaces for creating and editing layouts. The “best” builder often depends on specific site requirements and your team’s expertise.

Ready to explore how Drupal can drive your business forward? Contact EXPRE to start planning your Drupal migration and position your digital presence for continued success.

ABOUT THE AUTHOR

George Kowalewski

George Kowalewski

Verified Expert in Digital Marketing
21 Years of Experience
A trusted advisor to global marketing and communication leaders with a career built on a foundation of technical expertise and strategic vision. As a board director, founder, and innovator, he has collaborated with some of the world’s most iconic brands—such as Visa, CAT, AXA, and SportsDirect. Delivering transformative solutions across industries including finance, retail, technology, and manufacturing. Bridging the gap between business objectives, technical teams, and creative specialists to deliver measurable outcomes that drive innovation and sustained growth.
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