Kambi Internationalisation

Achieving a 305% Increase in Spanish and LATAM Traffic

We undertook a support project for Kambi, focusing on internationalisation. The project involved integrating WordPress WPML for Spanish language support and modifying various templates to ensure seamless functionality.

Client

Kambi GroupLeading independent provider of premium sports betting technology.

Date

2024

Project Type

Support

Technology

WordPress, WPML, Template Modification

Goals

The primary goal was to enable effective internationalisation for Kambi, specifically by adding Spanish language support to cater to the Spanish and LATAM markets.

KPIs

Year-on-Year Traffic Increase in Spanish and LATAM regions

Process

The process involved adding WordPress WPML to Kambi's platform and adjusting various templates to accommodate the new language requirements. This ensured that the website was fully functional and accessible in Spanish, catering to a broader audience.

Results

The project was a resounding success, resulting in a staggering ▲ 305% year-on-year increase in traffic from Spanish-speaking regions and LATAM, significantly broadening Kambi's market reach.

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Kambi Internationalisation

“Expre have been instrumental in helping Kambi build and improve its digital assets, we couldn't recommend them enough. Definitely the best web agency in Bromley and beyond.”Head of Brand Marketing

Kambi GroupLeading independent provider of premium sports betting technology.

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