Kambi Replatforming

How to accelerate content publishing to get 53.36% more users

Provide support for: 3 websites, Re-platform main site to a better CMS, Enhance security and compliance, 6 Stakeholders, Consolidate Hosting

Client

Kambi GroupLeading independent provider of premium sports betting technology.

Date

2022

Project Type

Replatforming

Technology

Drupal, Frontend Editing CMS, EXPRE's bespoke security stack

Goals

Replatforming - move the main website from a Drupal and a legacy publishing extension to a more modern and speedy front-end editing CMS to remove vendor lock in, speed up the site, and its growth.Better Experience - simplify content management with frontend editing to enhance speed and flexibility for marketing teamEnhance Security - use EXPRE’s bespoke security stack that mitigates majority of attacks and proactively monitors the site, allowing to respond to incidents quicker.

KPIs

Publishing SpeedFeature Release SpeedUser Visits

Process

Discovery - having liaised with Kambi’s agencies, we followed our internal code review process and created documentation and migration path to new servers.Migration & Handover - replatforming meant refactoring the website’s theme close to existing design and functionality. New CMS meant we had to provide initial training to ease the transition as well as guarantee zero downtime in the switch-over.Day-to-day Support - following a successful migration, we continued to aid the client's marketing team in removing any obstacles in publishing, as well as provided consultancy for new features on and off the website.

Results

Publishing Speed: ▲3.16X Marketing published more than three times more winning content (pages above 300 views) saving a whopping 4 working weeks marketing time per year.Feature Release Speed: ▲3.62X Starting with just two changes per month, we grew the feature release cycle to a peak of 16 per month which together with 1. Publishing Speed lead to a fantastic website growth:User Visits: ▲+53.36% Overall, the change in the CMS strategy, auto-updates, speed monitoring and other improvements that came almost out of the box coupled with faster and more frequent publishing resulted in a huge year-on-year increase in new user visits.

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Kambi Replatforming

“Expre have been instrumental in helping Kambi build and improve its digital assets, we couldn't recommend them enough. Definitely the best web agency in Bromley and beyond.”Head of Brand Marketing

Kambi GroupLeading independent provider of premium sports betting technology.

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