Brief Top PR agency and a long-standing partner of EXPRE have engaged us to produce a brand-new website that fulfils three core...
Brandnation – Website
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Sewing Online Product AI SEO
112.3% Increase in Organic Clicks with AI-Optimised Product Descriptions
We were tasked with optimising Sewing Online's product descriptions using Generative SEO. The project involved identifying the worst-performing pages, applying our 6-step process to revamp the product descriptions, uploading the new content, and monitoring the success over time.
Goals
The primary goal was to enhance the site's SEO performance by optimising product descriptions with AI-driven techniques. This included targeting underperforming pages and improving their visibility and engagement through better content.
KPIs
Total Organic Clicks Year-on-Year
Process
Our process began with identifying the pages that were performing poorly in terms of SEO. We then ran the product descriptions through our specialised 6-step Generative SEO process. After refining the content, we uploaded the new descriptions to the site and continuously monitored their performance to gauge the impact.
Results
The project resulted in a remarkable ▲+112.3% increase in total organic clicks year-on-year, demonstrating the effectiveness of AI-optimised product descriptions in boosting SEO performance.
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